Social Advertising

Social Media Advertising for Small and Medium-Sized Businesses


There are an estimated 340 million people living in the United States. Approximately 243 million of them are on Facebook, 168 million use Instagram and an estimated 200 million network on LinkedIn. Current average daily usage varies significantly by platform, but the average time each user spends on social media is a bit over two hours per day.

 

While social ads are not necessarily the best use of resources for businesses in every industry, they are a powerful tool for most consumer-oriented companies, recruiting campaigns and even many B2B businesses. If your target audience is spending a lot of time on Facebook, Instagram or LinkedIn, chances are your competitors are already serving them ads there. We’ll ensure you don’t fall behind. 



Why Choose REV77 for Your Social Advertising?

  • Client funds are never wasted thanks to data-driven targeting with pinpoint accuracy

  • We make maximum use of available tools to map the conversion path of users and serve relevant ads at the right moment

  • Leveraging high-performance media and ad formats ensures our campaigns are always on the cutting-edge

  • Constant monitoring of each platform’s algorithm ensures our client’s budget is never wasted on outdated strategies

Preserving Your Resources to Reach Relevant Customers

With over a decade of experience in social media advertising, we excel at incorporating your existing customer data and prospecting new business by narrowly targeting the most relevant audience for your products or services.

                                                   

Every business has a unique customer journey and audience. Our data-driven processes allow us to accurately determine what resonates with your target audience. REV77 social advertising specialists know how to maximize social ad spends by combining multiple ad formats and media types with constant monitoring of what each platform’s algorithm is currently favoring. We stay on top of what works to maximize the impact of your social ads investment.



Don’t have an entire library of multimedia? No worries – we’ll help create your ad content as well!

Real-Time Monitoring and Optimizations

Our social ads team is constantly monitoring Facebook ad performance, optimizing as necessary and keeping clients apprised of campaign progress. 

Make an Impact Regardless of Budget

Advertisers don’t need to spend thousands of dollars on Facebook every month to make an impact. We can help your advertising dollars go farther. 

Only Pay for Actual Interest

The ability of social advertisers to serve ads exclusively to relevant consumers and only pay when one of those potential customers clicks helps keep costs down. 


Custom Audience and Lookalike Audience Targeting

Do you have an archive of past customers? The best place to start when looking for new business is to leverage your existing loyal base. By incorporating lookalike audiences, we’re able to find new potential customers who share the same characteristics as your existing customers.

Our Social Advertising Process

  • Getting to Know Your Business

    Social advertising, more than any other medium in digital marketing, requires a personalized touch. Authenticity is hard to fake, so it’s important for your social advertising partner to get what you’re about and why your customers choose you and your services over your local competitors.


  • Facebook Ad Campaign Setup

    No two campaigns are identical, which is why we build every Facebook campaign by hand from scratch. The customers you serve, the area in which you’re located and the services or products you’re providing will impact the ad copy, imagery and demographic targeting of your campaign. 


  • Daily Campaign Checkups & Frequent Optimizations

    No paid media campaign manager, including those running social advertising campaigns, should take a set-it-and-forget-it approach. REV77 clients benefit from having a hands-on partner that proactively tracks performance and makes optimizations based on that data.

     

We Can Help You Define and Exceed Your Social Ads Campaign Objectives

Our specialists excel at developing scalable social ads solutions using proven strategies honed over more than a decade in this highly competitive field. From increasing brand awareness to generating leads or getting extra eyes on a big promotion, paid social media channels have an established reputation for delivering results for all types of businesses and organizations. Our team has the commitment and knowledge necessary to execute the right solution for your goals.

Our Work

Workers’ Union Recruiting Campaign


REV77:

$16.08 Cost per Lead

Facebook Benchmark1:

$23.24 Cost per Action

199 Leads:

Over 4 Month Campaign

When a Kentucky workers’ union wanted to help local workers find reliable, steady work in the growing metalworking and manufacturing industry, they came to REV77. We developed a compelling Facebook ads campaign that appealed to their target demographic of people looking for the opportunity to earn an honest wage while learning a trade. We reached nearly 100,000 locals with nearly half a million impressions and kept their cost per lead well below the Facebook benchmark for employment campaigns.

 

1https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks

Ready to Get the Most Out of Your Marketing Dollars?


Making each of your social advertising dollars count is one of our highest priorities. Discover what it’s like to work with a partner that truly values your investment.

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