REV77: Marketed From the USA

Effectively marketing to the consumers in any country requires a certain level of familiarity with the audience being targeted. That’s one of the main reasons there’s an undeniable quality differences between campaigns run domestically compared with marketing collateral and campaigns created and run abroad.
Writing blogs may be great practice for an English language learner in another country. However, a small business owner in the United States may not want their name attached to a blog that is essentially a homework assignment written by a student who hasn’t yet developed a firm grasp on the language and dialect. A PPC specialist in Warsaw, Poland may be able to write ads but they don’t necessarily know how a searcher in Denver, Colorado is looking for the nearest urgent care center online. They also don’t necessarily have a deep understanding of the concerns local families have or key differentiators that will resonate with local customers looking for a service provider. These are valid concerns that have nothing to do with nationality – they’re simply realities of geography, language and culture. A digital marketing company located in Austin, Texas isn’t the best fit for a baker in Hamburg, Germany the same way a freelance writer in Mumbai, India may not be the best fit to write website content for an HVAC company in Macon, Georgia. That doesn’t stop many “churn-and-burn” digital marketing agencies from outsourcing their fulfillment services to other countries to reduce their operating costs. Hiring unskilled overseas labor is much more affordable than hiring specialists at their home office in the States. There are a number of reasons many of the large players in digital think they can get away with this approach:

• They don’t think their clientele will notice. Most SMB owners aren’t inspecting the page source of their websites to check the alt tags and meta descriptions of their websites or searching their ads online to check them for quality and accuracy.
  
• New clients are introduced to an account manager, who will act as their personal “digital marketing strategist” and central point of contact. In actuality, this account manager is essentially an overworked customer service representative with hundreds of clients. Any inquiries or requests they receive from clients are likely put in a task and sent to a fulfillment “specialist” in another state or country.
  
• These companies are more concerned with quantity than quality. You can purchase hastily researched, shoddily written 500-word blogs for $15 or $20 each. Getting a qualified, experienced and local copywriter to write a well-researched blog of a thousand words may cost three times as much.
  
• They have armies of direct sellers making big promises about results so they constantly have a high influx of new customers to replace the stream of existing customers who flee their substandard results.
  

When a company decides to pursue the churn-and-burn business model there are a variety of side effects and operating practices that go along with it. Once you stop worrying about long term retention and client relationships you can cut costs further by performing minimal quality assurance and fulfillment review – if any. You can also dispense with attentive customer service and maintaining accountability, all of which costs money and are practices more geared toward retention than signing new business.

The majority of SMBs are now using some form of digital marketing = . The most popular methods included:

• Websites: 62 Percent
  
• Social Media: 61 Percent
• Email: 39 Percent
• SEO: 25 Percent
  
• Content: 20 Percent
  
• Augmented and Virtual Reality: 10 Percent
  

Well known national brands can afford to build teams internally or shell out the big bucks for white-glove agency service. Mom-and-pop stores and regional service providers often rely on digital marketing firms that service hundreds or thousands of similarly sized SMBs. Approximately 83 percent of businesses believe their digital marketing strategies are valuable and working according to another 2018 survey performed by Clutch , but what are their expectations? Many SMB owners are still somewhat unfamiliar with digital campaigns. They may not know what their expectations should be until someone sets them. Ten years from now when every small business has been utilizing digital marketing alongside traditional marketing channels for over a decade they will likely have a good idea of the kind of ROI they should expect from their marketing service provider, but today one of the most common refrains from business owners in regards to their digital marketing dollars is, “How do I know it’s working the way it should?”

At REV77, everyone on our team has been building and executing campaigns for the nation’s businesses for years. This isn’t a nationalistic cry, it’s simply a fact. We’ve served clients in every major market in the country. Our team knows how American consumers search, understand the differentiators that resonate with our partners’ customers and generate websites and content that are optimized to speak to local audiences. We don’t outsource any services or use freelancers. All of our work is done inhouse by experienced digital marketing professionals who know how to build campaigns and optimize for results. If you want to learn more about REV77 and our services, we encourage you to contact us today .