Search Engine Optimization

SEO & Content Marketing


REV77’s SEO and content marketing services are designed to help businesses of all sizes establish an online foundation and deepen their brand’s footprint within the search landscape. Despite what some digital marketers may suggest, there is no Google-approved roadmap that, when followed, will guarantee your business’s dominant position at the top of the SERP.

 

Doing SEO right requires a carefully plotted course with built-in flexibility to adapt and adjust as Google rolls out regular algorithm updates. Our SEO team uses GA4 and third-party tools to collect and interpret the sometimes messy data to identify positive and negative trends to map the path that holds the greatest chance of organic ranking progress for clients. 


Why Choose REV77 for Your SEO and Content Needs?

  • We develop relevant and authoritative content as part of an ongoing content strategy to enhance brand visibility and drive qualified traffic to your website

  • Our SEO team provides monthly performance reports to ensure our clients understand where their website was, where it’s at today and how algorithm changes have and may impact them

  • The decades of combined SEO and content marketing experience of our management team ensures clients receive high-quality, high-performance content that reflects positively on them

A Combined Approach to Content Marketing and Search Engine Optimization

In Google’s internet, SEO and content creation are two sides of the same coin. It’s difficult to build organic visibility without high-volume publishing of optimized content, but that content must be written with a clear and intentional goal. Some of the only unambiguous and long-standing SEO advice proffered by Google is in regard to the importance of content value to searchers. We leverage detail-oriented research and carefully chosen topics and keyword strategies to establish our clients as trusted local experts within their vertical.

What Our SEO Specialists Can Provide

Onsite Optimizations & Keyword Research

The words on a page are just one feature search engines crawl to determine your website’s relevance. Schema markup, meta descriptions and title tags must be optimized as well. We utilize decades of combined SEO experience to perform ongoing topic and keyword research and create optimization strategies that align with our client’s goals, expectations and other marketing efforts. 


Monthly Reporting

Our in-depth monthly performance reports include work completed, key wins and optimization recommendations moving forward. We make the most out of GE4 and our own custom dashboard to clearly visualize performance with metrics that are understandable.

Listings Monitoring

Your website isn’t the only online real estate your business owns. Maintaining accurate, robust listing information across the web ensures searchers know who you are, what you do and where you are. We have the capability to manage local listings on 70+ frequently utilized platforms. Our team ensures each client’s information stays accurate and consistent across listing and review platforms.


Google Business Profile Optimization

Google Business Profiles are powerful tools in the realm of search visibility. Despite its accessibility and low costs, many businesses fail to keep their profile updated or only do the bare minimum. Our team fleshes out and optimizes Google Business Profiles to ensure it enhances client search performance.

Our Work

Houston Primary Care Doctors

Before REV77

5% YoY Organic New User Growth

1% YoY Organic Sessions

3,277 Ranking Keywords

Primary Care Keyword Ranking Position: 88

After REV77

14% YoY Organic New User Growth

12% YoY Organic Sessions

7,808 Ranking Keywords

Primary Care Keyword Ranking Position: 14.5

Before REV77

5% YoY Organic New User Growth

1% YoY Organic Sessions

3,277 Ranking Keywords

Primary Care Keyword Ranking Position: 88

After REV77

14% YoY Organic New User Growth

12% YoY Organic Sessions

7,808 Ranking Keywords

Primary Care Keyword Ranking Position: 14.5

A Houston hospital’s existing SEO company was eking out modest SERP gains by taking a passive approach to optimizations and making no efforts to improve content or industry authority. REV77 took the reigns and implemented an aggressive strategy to establish our client as a primary care leader in the Houston area. Moral of the story: high gear beats neutral every time.


Seattle Window Replacement Company

right after new WEBsite launch

40% YoY Drop in Organic New Users

33% YoY Drop in Organic Sessions

244 Total Ranking Keywords

44 Total Ranking “Seattle” Keywords

one year after rev77 seo

27% YoY Organic New User Growth

Breaking Even on YoY Organic Sessions

660 Total Ranking Keywords

79 Total Ranking “Seattle” Keywords

right after new WEBsite launch

40% YoY Drop in Organic New Users

33% YoY Drop in Organic Sessions

244 Total Ranking Keywords

44 Total Ranking “Seattle” Keywords

one year after rev77 seo

27% YoY Organic New User Growth

Breaking Even on YoY Organic Sessions

660 Total Ranking Keywords

79 Total Ranking “Seattle” Keywords

Our client, a window replacement company in Seattle, hired a company to develop a new website. Web developers are not always SEO experts, and they didn’t take the necessary steps to preserve domain authority and the online reputation our client had established over the years. REV77 stepped in to salvage their SEO. Within a year, we had not only helped the company recover but also gained ground.

SEO Frequently Asked Questions

  • Is SEO Still Relevant?

    SEO is far from dead — in fact, it's more crucial than ever before. The digital landscape is constantly evolving, and search engines like Google are continuously refining their algorithms to deliver the best possible results to users. This means that staying on top of SEO practices is essential for maintaining online visibility and relevance.


    What has long made SEO attractive to many businesses – that it doesn’t require an ad budget – is still true today. While digital marketing efforts like social ads and paid media are likely an important component of your digital marketing efforts, they are fleeting and often come with hefty CPLs. SEO and content generation is an investment that your business gets to keep, ensuring you continue enjoying enhanced performance for long after you’ve paid for the service. 


    Search engine optimization is still the best way to establish authority and credibility within your field. This important marketing goal can’t be easily accomplished via paid ad budgets or spam strategies. 


  • Does My Business Still Need Content Marketing Now That AI Is Here?

    Yes – if the content generated by your content marketing provider adds value to searchers. The problem with using foreign blog farms and low-budget writers on freelance marketplaces is the low-quality (or overpaying for middling to high-quality). If you’re choosing between a $20 blog from Upwork or Fiverr or generating your own blog on ChatGPT, go with ChatGPT. 


    The grammar and overall readability of good generative AI will be superior, but the content will not provide new information or insights beyond what other businesses in your field have already published. Chatbots do not have unique thoughts. They simply regurgitate what you and your competitors have written on topics relevant to your vertical for the past decades. 


    Google explicitly states that it rewards websites that provide unique, authoritative answers to the inquiries of searchers. The AI bots, by their nature, do not have original information. Based on what we know about how Google rewards content, AI will always be at a disadvantage. 


    There are also a variety of quality-related weaknesses inherent in using ChatGPT and similar platforms for content creation. They are extraordinarily repetitive in style, formatting and word usage. They tend to provide answers that are concise to a fault, leading to content that’s far too short to accomplish SEO goals. Additional prompts to expand on content may result in excessive repetition of messaging rather than enhanced depth or increased value to readers. 


    Although the writing is cohesive, rationally structured and grammatically correct, it’s not usually engaging, compelling or entertaining. It’s paint-by-numbers in blog form that’s primarily good for generating thin, generic fluff. 


    While AI can be a powerful tool in the hands of content creators and SEOs with the critical thinking skills to leverage it for enhanced efficiency, it is not a replacement for human content creators or editors – at least not yet. 


Secure Your Spot as a Trusted Authority in Your Industry


You know your business – our goal at REV77 is to ensure you are recognized for that expertise. Let our team’s SEO specialists draw you a roadmap to point the way toward long-term ranking gains.

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