Display Advertising

Programmatic Display Ads


If you’ve been on the internet, you’re familiar with banner ads – they’re ubiquitous with the online experience. You also likely noticed that the ad seems to know a lot about your recent browsing and online shopping habits.


How It Works

The capabilities of programmatic display ads are truly extraordinary due in large part to the specificity of targeting.

 

Programmatic display ads reach individuals who have visited a site previously or who carry the relevant demographic and interest markers and are geographically close to the business. They even let advertisers target specific households down to the physical address.


Why Are Programmatic Display Ads an Indispensable Advertising Tool?

  • Retarget existing customers or people who have shown interest to maintain brand awareness

  • Target ads to specific individuals

  • Even more narrowly targeted than paid media or social ads

  • Reach customers on related websites

  • Ensure your display ads only appear on safe websites that are visited by your potential clients and relevant consumers

Cutting-Edge Display Ad Targeting Capabilities

Geo-Fencing

We can target local users based on your location, their location and even the locations of your competitors or businesses relevant to your target audience.

Addressable Geo-Fencing

It’s hard to hide from modern search advertising, especially when it comes to addressable geo-fencing, where we can target down the household level based on physical address and even GPS data.

Site Retargeting

A basic form of retargeting but still an important method, site retargeting involves serving display ads to people who have visited your site or other relevant sites in the past.

Keyword and Contextual Retargeting

We can aim display ads at individuals who have used specific keyword phrases in past search inquiries. Display ad targeting doesn’t require exact match keyword searchers and can be served via context based on past searches and web use.

Retargeting by Your Customer Relationship Management Database

Display ads can be targeted specifically at existing clients or customers who are currently listed in your CRM database.

IP Targeting

Web users can be targeted by their IP (Interpret Protocol) address

Reach Customers Where They Are With Display Advertising


Display advertising is still one of the most effective tools for retargeting relevant consumers who have shown past interest in your products or services. Let us help you recover and retarget every potential customer.

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