Landing Pages

Landing Page Design & Development


It’s impossible to say just how many great email, social ads, PPC or display ad campaigns have failed due to poor landing pages that aren’t optimized for conversion. Searchers who interact with your ads or emails should be directed to a relevant page that entices them to take the action you desire. Sending users to a page unrelated to the ad they just clicked or a website that doesn’t encourage or facilitate conversion will doom even the best campaigns to ineffectiveness.



Why Choose REV77 for Your Landing Page Development?

  • We understand the search and conversion funnels and how to appeal to searchers where they’re at in their consumer journey

  • Our landing pages are secure, mobile-friendly and designed with an intentional hierarchy that’s easy to navigate

  • Our landing page development team works under tight deadline pressure to get high-quality builds done fast

  • We revise landing pages as needed based on the requests of digital marketing specialists running campaigns and clients

Why Are Landing Pages Sometimes Better Than Websites?

A client’s website should provide an overarching, comprehensive picture of who they are and what they provide, but someone clicking on a narrowly focused ad is primarily interested in whatever that ad promised them. 

 

Instead of sending potential customers to a page on a business’s website that may or may not provide the information the searcher was seeking, they should be sent to a landing page that speaks directly to the service or products for which they actually showed interest. Our landing pages are narrowly focused and balance the need for information with brevity to enhance campaign performance and ensure clients get maximum ROI from their ad or email budget.

Aligning Content With Campaign Goals

While branding and accurate representation of a business are important, a landing page’s primary goal is to enable and encourage easy conversion while aligning with the ads or email pointing to it.

 

We build each landing page to be the perfect counterpart for the campaign and align it with your brand and other marketing materials. Most importantly, we leverage clear messaging, compelling calls to action and obvious conversion paths to make it easy for visitors to convert into actionable leads.

  • Living Landing Pages

    A good campaign evolves and undergoes optimizations to improve performance. The landing page coupled with the campaign should reflect those changes when necessary. We revise landing pages as needed based on the requests of the ad or email specialists running campaigns and clients.

  • Transparent Performance Reviews

    When we report on the performance of ad campaigns, we always take the landing page into account. A landing page is an integral conversion tool and should be sending a consistent stream of leads your way in the form of phone calls and form fills.

Our Work

Seattle Paving Company


Before REV77
Paid Ads & Landing Page

$848.10 per Lead

Two Weeks After REV77
Paid Ads & Landing Page

$50 per Lead

45 days After REV77 Paid Ads & Landing Page

24 Calls in 30 Days

$36.19 per Lead

A paving company in Seattle knew they were paying too much for each paid media lead but weren’t sure how to fix it. We knew. REV77 built the client a customized landing page tailored to work in tandem with our paid media campaign and optimized both over the course of the next two months. We managed to reduce their cost per lead by 95.73 percent.



Bariatric Surgeon


Before REV77
Paid Ads & Landing Page

17 Leads in 59 Days

$462.09 per Lead

After REV77
PAID ADS & LANDING PAGE

28 Conversions in 37 Days

$149.12 per Lead

The healthcare vertical, one of our specialties, can be fraught with pitfalls, especially when it comes to weight loss campaigns. Google has very specific guidelines advertisers must follow in order to avoid setting unrealistic expectations with prospective patients. We developed an optimized landing page and effective paid media campaign that reduced the surgeon’s cost per lead by 67.73 percent. 


Let REV77's Landing Pages Supercharge Your Campaign


If you don’t already have properly optimized landing pages, REV77 would be happy to provide them. Request a free digital audit to learn more.

Request Free Audit
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