What Are Short-Form Videos and How Do They Impact Your Website?

Short-form videos have provided brands and marketers with some interesting new ways to share concepts and product information. Many social media platforms have incorporated short form videos as an exciting new content option. Facebook stories, Instagram Reels and TikTok are notable examples of social media platforms that use or have added short form video.

Short form videos can last anywhere from 20 seconds to two minutes depending on the platform and are a popular way to share information and ideas quickly. A survey conducted by Wyzowl found that 93 percent of marketers agree that video is an essential part of an effective marketing strategy.

Why Use Short Form Videos

Short form videos are digestible. They are especially popular among younger generations who are most easily reached through social media. People in the age bracket of 20 to 29 make up more than one third of social media users followed by those aged 30 to 39 who make up 22.2 percent of users. Social media platform algorithms often boost pages (at no cost to the brand) that contain short form videos because they appeal to these vital audiences.

As a bonus, users are more likely to share video content with friends than any other type of content. The result is a type of content that users engage with and enjoy that can also supply increased brand awareness. All video formats hold users' attention longer and boost your SEO rankings by reducing bounce rates.

Even Google has begun to note the importance of short form videos in marketing strategies. As a result, they have included Short Video Result Type on mobile SERPs. Video content now makes up more than half of users' time spent on social media. Their potential as a marketing tool for websites cannot be understated.

Statistics on Short Form Videos



• 57.7 percent of marketing budgets in 2023 will be dedicated to some type of display advertising
• Short form video has the highest ROI of any social media marketing tool in the past year
• 86 percent of businesses use video as a marketing tool
• 94 percent of video marketers have said that video content has increased user understanding of their business offerings
• 78 percent of video marketers have said that video content have positively impacted their sales

Short form videos can encourage communication between users and brands. Successful short form videos will often be designed to excite as many people behind the screen as possible.

Short form video content needs to be creative and engaging for users. Most viewers only watch a few seconds of a video before they switch to the next, and it’s essential to grab and keep users’ attention in those first few seconds.
 
Social media content and short form videos are useful tools for increasing brand awareness and organic online traffic. If you aren’t already using this vital form of marketing in 2023, it’s important to begin incorporating short form video content in your marketing strategy.

How to Build a Short Form Video Content Strategy

Other forms of content have remained more popular in marketing strategies in part because making video content can be intimidating. Many business owners may not be intimately familiar with what types of short form video will be most appealing to their target audience.

The first step should always be ensuring you have adequate tools and knowledge to cut and block video content. Begin penciling in more video content into your calendars and brainstorming ideas. Following that, you should:

1. Consider your target audience: There are several platforms that allow you to upload short form video content and it's essential to know which platform your audience uses most.
   
   
2. Research popular video content formats and select the proper formats for your brand: Depending on your brand’s products and services, certain styles of short form video content may be more appropriate.
   
   
3. Track relevant trends: Piggybacking on social media trends is a fantastic way to increase brand visibility, but it’s also important to add to the conversation, not detract from it. Some trends will be a better fit for brands than others.
   
   
4. Produce content you would be proud of: You can create short form videos that are engaging and nice to look at without going over budget, but you should always aim to create something that reflects well on your brand.

If you’re not sure where to start with a short form video or other marketing strategies, consider hiring an agency to make marketing more accessible for your business.

REV77 is a full-service digital marketing agency. Our team is experienced and well-versed in every type of digital marketing format. We offer flexible solutions. Regardless of your budget, we can help you develop an effective marketing strategy for your business. Contact us online to learn more about our services and plans.