Digital Marketing for Multi-Family Housing
Multi-Family Housing & Apartment Complex Lead Generation
Data-Driven Campaigns Designed to Solve Your Vacancy Challenges
At REV77, we help property management companies, apartment communities and multi-family housing operators connect with qualified renters using hyper-targeted digital strategies, with targeted email marketing at the core of every campaign.
We currently help several industry leaders in multi-family property management fill units, improve visibility and stabilize occupancy across multiple properties.
Why So Many Property Management Companies Trust REV77
Our commitment to consistent service quality and dependable delivery matters to our clients, but what property managers value most is the effective use of their marketing dollars. We don’t just promise results—we show them with clear, actionable reporting.
Why
Targeted Email Still Works
Targeted email continues to be one of the most effective, scalable and cost-efficient ways to generate high-quality leasing leads. By identifying renters within your desired zip codes who meet key criteria— such as non-homeowners, income level and creditworthiness—we help you get your property in front of qualified people who are actively looking for housing.
Every campaign is customized based on:
We regularly exceed industry benchmarks in open rates, click-through rates and conversions.
Transparent Reporting & Actionable Results
Our commitment to consistent service quality and dependable delivery matters to our clients, but what property managers value most is the effective use of their marketing dollars. We don’t just promise results—we show them with clear, actionable reporting.
Transparent Reporting & Actionable Results
You’ll never be left wondering what your campaign accomplished. Every deployment includes detailed performance reporting with metrics like open rate, click-through rate and click-to-view rate.
Email Redrops
For the cost of a reminder resend, we can retarget individuals who opened and clicked the initial email and include a new audience for the remainder of the email quantity. In other words, if 6,000 recipients out of 30,000 opened or clicked through, we can redrop to those 6,000 plus an additional 24,000 new recipients. Redrops must be sent within 60 days of the initial campaign.
Recent Campaign Snapshot
- Open Rate: 16.43% - 22% (vs. industry avg. 10–13%)
- Click-Through Rate: 1.42% - 2.23% (on par with industry standard)
- Conversion Rate: 6.78% - 16.69% (matches standard benchmark of 6–8%)
Email marketing is an investment, and there’s no point in spending limited marketing dollars on a tool that doesn’t provide a verifiable return. Our free matchbacks, available after 60 to 90 days, compare your leasing records with our email audience. This allows us to directly attribute signed leases to campaign engagement and reconnect with leads you may have missed.
Matchback reporting for multi-family housing targeted email campaigns is particularly useful for tracking the benefit of multiple campaigns.
Our Work
Lease Growth Through Multiple Targeted Emails
Multi-Family Housing Digital Marketing FAQs
How does REV77 help multi-family communities stay competitive in high-saturation markets?
REV77 uses localized digital strategies, precision targeting and real-time performance tracking to increase visibility and attract qualified renters. Our campaigns are built to highlight what makes your property stand out—even in crowded markets.
Can REV77 assist with filling vacancies faster for lease-up or stabilized properties?
Yes, we create customized campaigns that generate high-intent traffic, helping both lease-up and stabilized properties fill units faster. Our approach balances speed with long-term renter quality.
Does REV77 work with both property management companies and ownership groups?
We do. REV77 partners with both ownership groups and third-party management teams to ensure marketing aligns with broader asset goals and day-to-day leasing operations.
How do your solutions support Class A, B, and C multi-family properties differently?
Our strategies are tailored by asset class—whether you're leasing luxury units or budget-friendly housing, we adjust messaging, creative and targeting to reach the right renter mindset.
Can REV77 help identify the right renter demographics for my community?
Yes, we use first-party and market data to build renter profiles that match your community’s offerings. This allows us to reach qualified audiences most likely to convert.
Do you provide tools or data to help with market positioning and rent optimization?
REV77 delivers campaign performance metrics alongside local trend insights to help clients make informed pricing decisions. Our data can help guide you in positioning decisions. We also provide branding services that can help you define or update your property’s identity to appeal to the kinds of renters you’re seeking to attract.
How does REV77 support multi-family properties during renovation or rebranding phases?
We help you maintain leasing momentum through changes that align with refreshed branding, updated messaging and targeted outreach. Our goal is to keep prospects engaged and traffic consistent throughout transitions, and to leverage improvements to enhance campaign performance.
What experience does REV77 have working with multi-location portfolios or REITs?
REV77 has experience managing campaigns across portfolios, providing scalable solutions with centralized reporting. We’re familiar with the demands of REITs and regional operators alike.
How does your team collaborate with on-site leasing staff or regional managers?
We work with decision makers and internal marketing professionals at any level necessary for our clients. We can work directly with your leasing and regional teams to align on goals and modify campaign to enhance lead quality. There are many scenarios where front-line property management professionals have unique insights into local demographics and the needs of targeted renters. Our collaboration helps turn marketing traffic into signed leases.
Can REV77 support pre-leasing efforts for new developments or upcoming lease-ups?
Yes, we build pre-leasing campaigns that generate awareness and interest before units are available. These types of campaigns can be a worthwhile investment if executed properly, ensuring you start with a strong pipeline from day one.
Learn More About Our Email Marketing Services
We are committed to offering flexible solutions and customized digital marketing packages. Contact us today to receive a free digital audit.
